fairPrinciples
4 articles
The Fair Ninja manifesto
Why we are building everyday tools around independence, fair prices and your right to leave. A letter from Fair Ninja, and the nine convictions behind Fair Ninja.
Who pays for the attention war
Where do software companies put their money and talent? Financial reports, the economics of advertising, and our choice to build useful tools.
You are allowed to ignore us
Your attention belongs to your life. Why Fair Ninja rejects advertising harassment, unsolicited marketing pressure and the sale of personal data.
Your forgetfulness should not be a business model
What experiments, payment data and a court-approved settlement tell us about subscription traps — and why we call deliberate exploitation evil.