The Fair Ninja blog

Good tools deserve
a thoughtful explanation.

The ideas behind Fair Ninja, the evidence we draw on, and practical guides to using our tools. Take your time. There is plenty to read.

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Start here / A letter from Fair Ninja

The Fair Ninja manifesto

“We are tired of software that requires constant vigilance.”

Why we want to build a company around your independence. What we refuse to exploit. And how those convictions become choices about local apps, your data, pricing and the freedom to leave.

Read the full manifesto

Four essays / The reasoning behind the principles

What does “fair” ask of a business?

These are arguments with room for examples, evidence and questions. Each essay distinguishes what the research shows from the choices we make as a company, and links to its sources.

From principles to practice

Using the tools

Concrete guides to making Fair Ninja part of your own workflow.